John Lewis plan to launch a new internet store to rival the ever popular online store ASOS.

The new online store will feature high street names as well as John Lewis brand clothing and is set to go live this autumn. The name of this new venture still remains undecided for now.

According to news reports, the company’s managing director Andy Street said it was undecided whether the new online offering would offer brands that are currently unavailable in its stores.

John Lewis’s fashion sales and beauty products were up 4.7 per cent to £928m in 2008. Sales at its online operation John Lewis Direct increased by 24.2 per cent to £332.9m.

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