What it’s really like inside House of Fraser

marketingmagazine.co.uk asked this question to the marketing team of one of UK’s biggest fashion retailers and this is what they said:

What is the main marketing challenge you face?
Changing people’s perception of the House of Fraser brand in line with the investment we have put into our stores, marketing communications and ecommerce.

How do you come up with new marketing ideas?
Our in-house team includes some great creative minds and we constantly bounce ideas off each other. We also work closely with our agencies.

What are the perks of the job?
Working with such a motivated team, looking after high-fashion brands, coming up with exciting ideas and going to fashion shows.

Describe the marketing team in three words.
Creative, driven, dedicated.

Is there a dress code?
Not as such – you can’t work in retail without being passionate about clothes and accessories.

Does the marketing team socialise outside office hours?
Work is always more fun if you’re among friends and we like to let our hair down at Hardy’s Wine Bar and the Union pub, both of which are just off Baker Street.

What are the hours like?
Some days we have to work longer than others.

What is House of Fraser like for training and career progression?
The company is very career-focused and staff are strongly encouraged to progress.

What about the salary and benefits package?
Competitive. People aren’t just here for the money, though – they are passionate about the company and retail.

Are there any downsides?
We need to be at the top of our game, so it can be quite pressured.

Is there anything interesting about the inside of your office?
We relocated to chic offices on Baker Street last April and now work in a much more efficient, clutter-free environment.

Is there anything else readers may find interesting about the company?
Since our acquisition by the Highland Group at the end of 2006, there has been a culture shift and there is now a sense of empowerment here.